Recraft
Vector-first AI generation for logos, icons, and scalable brand assets. Meaningfully different from raster generators.
Most image AI produces rasters — files that degrade when you scale them. Recraft produces vectors, which means the outputs work in design systems, can be opened and edited in Illustrator, and behave like professional design assets rather than generated images. For brand identity exploration, icon systems, and illustration assets for UI or print, this changes the workflow significantly. The tool is not as broadly capable as Midjourney or Firefly for photographic or complex scene generation, but for brand asset work it is genuinely distinct. The credit-based pricing can run ahead of expectations on intensive projects — track usage carefully.
- →Brand iconography and identity exploration
- →Scalable design assets
- →Icon systems
- →Illustration for UI and print