Ewan Dickie
Group Transformation Director · 20+ years in advertising and marketing operations
Ewan Dickie has spent more than twenty years working in advertising and marketing operations at some of the world's largest agency networks — and now as Group Transformation Director at one of the world's leading independent creative agency networks. He has built and run operational systems at enterprise scale across global markets, and is currently leading a group-wide AI transformation programme spanning creative capability, operational infrastructure, and responsible deployment.
He graduated with Distinction from Oxford University's AI for Business Transformation Executive Leadership Programme, and has spent the last two years evaluating and deploying AI tools across a 200+ market agency operation. He reviews tools not as a technologist, but as someone whose job is to make AI work — commercially, operationally, and responsibly — inside complex creative organisations.
The reviews on this site are his personal views, formed through direct use and professional evaluation. They are not associated with any employer.
How I review
Every tool is evaluated against three questions that matter to advertising professionals:
- What's Hot
- Cutting edge. Worth paying attention to right now.
- What Works
- Proven, reliable, production-ready.
- What's Safe
- Professionally deployable without reputational, legal, or data risk.
The labels
- My Pick
I recommend this. I would deploy it. It does what it claims, it is professionally safe, and it earns its place in an advertising workflow.
- Worth Watching
Promising and worth your attention. I have reservations — whether about data practices, capability maturity, or workflow fit — but the direction of travel is right.
- Proceed Carefully
Real concerns here. Could be data and privacy issues, could be a capability gap, could be a better alternative exists. I flag the issue clearly so you can make your own call.
Scoring
A score out of 5 — a single, considered judgement reflecting professional capability, deployment safety, workflow fit, and the gap between what the tool claims and what it delivers in practice. It is not an aggregate of features.