WORTH WATCHINGProductivity & Workflow
Vertex AI
Google's enterprise ML infrastructure. For teams building proprietary AI applications, not day-to-day creative use.
3.5/ 5
Vertex AI is infrastructure, not a creative tool — I include it because it is relevant to any agency building proprietary AI capability on top of model infrastructure. If you are building a bespoke brand intelligence tool, a campaign analysis application, or any custom AI workflow for a client, Vertex is the platform layer that makes that possible at scale. The barrier to entry is real — this requires technical resource and a clear development agenda. Not the right starting point for most agencies, but very much the right platform once you are building at that level.
Use cases
- →Custom AI model deployment
- →Proprietary application development
- →Enterprise ML infrastructure
- →Bespoke client AI tools
Last reviewed · Q2 2026