VEO / VEO3
Google's advanced cinematic video model. The leap to VEO3 — with dialogue and ambient sound — makes this the most production-capable AI video tool available.
The gap between VEO2 and VEO3 is significant enough that it feels like a category shift rather than an iteration. The addition of dialogue and ambient sound generation means you are no longer making silent concept films — you are generating content that is structurally close to a finished short-form production. Punchy 8–15 second clips that would previously have required a crew, a shoot day, and a post-production edit are now a realistic AI output, and the quality at 1080p is consistently strong. For social-first advertising — TikTok, Reels, YouTube Shorts — this changes the economics of content volume in a material way. Available via the Firefly ecosystem. The competitive advantage here is real: clients who understand this capability will expect agencies to be using it.
- →Short-form social video for TikTok, Reels, Shorts
- →Campaign teasers and launch content
- →Concept films before committing production budget
- →Social content at volume