Figma / Figma Make
The design standard for advertising and digital teams. Figma Make adds AI generation capability to the platform everyone is already using.
Figma does not need much of a case made — it has become the default design environment for most digital and advertising teams because it is genuinely the best tool for collaborative design at scale. The AI layer (Figma Make) adds prompt-to-design generation that sits natively within the environment, which removes the awkward export-and-rebuild workflow that characterises using standalone AI generation alongside Figma. For creative and UX teams, the fact that you can generate UI concepts and brand explorations directly within the tool where you will finish the work is a meaningful workflow advantage. The seat-based pricing is a known management exercise for larger teams, but the consolidation value justifies it.
- →Digital design and UX
- →Brand identity and creative system development
- →Product and campaign design
- →Collaborative creative development
- →AI-generated design exploration